Based on Neilson’s Feb survey, results show that 94.4% of all TV Households in our local market (national average is at 92.2%) have already made the transition from Analog to Digital.

This means 480,996 households in the Fort Myers-Naples DMA have transferred at least one TV set in their home by the use of a converter box or because they finally said sayonara to antennas and purchased a new digital set.

Interpretation of this information is the question… does this mean almost 100% of American Households find it necessary to watch TV?

If so, what are they watching?

Find out – contact Parr Media for help reaching and motivating YOUR digital audience.

In case you missed it – there was a great article in last month’s Entrepreneur Magazine – “Smart Moves in a Bad Economy” by C.J. Prince.

It emphasized that changes you make as “knee-jerk reactions” can ultimately do lasting damage to your organization.

Here’s a quick summary of the key points …

LET GO OF
customers, employees and technologies that waste your time and money.

KEEP WHAT COUNTS
Don’t fire great people. Cutting key performers simply because they’re well-compensated can kill morale–and possibly your business–so make strategic cuts and hold on to your best people, says Muehlhausen. “If Mary is a superstar, you better find a way to keep her around.” Replacing senior staff with a greater number of less expensive, junior bodies can also set you back, as Davis learned. “It ended up costing more hours, and we had to bring in more senior people to fix the mistakes,” he says.”

Beware of hitting bone.  While you want to make sure your marketing dollars are spent wisely, resist the urge to cut the budget dramatically as a knee-jerk response to the recession, says Ira Davidson, director of the Pace University Small Business Development Center. “Now might be a good time to increase spending because your competitors, in all probability, are automatically saying, ‘Times are tough; I have to cut marketing.’ You may be able to pick up customers or market share because other people are cutting back.”

Keep your benefits – … they keep you competitive with larger employers in the ongoing war for top talent. If you cut them now, you may find that when things turn around, it will cost you more to get back on track. Knight points out. “If you’re going to have a long-term business, you’ve got to take care of your people,” he says. “I know a lot of small-business owners who will keep their people and cut benefits. I would rather keep the benefits and have to cut staff.”

Enjoy the full article at:
http://www.entrepreneur.com/magazine/entrepreneur/2008/december/198550.html