Based on Neilson’s Feb survey, results show that 94.4% of all TV Households in our local market (national average is at 92.2%) have already made the transition from Analog to Digital.

This means 480,996 households in the Fort Myers-Naples DMA have transferred at least one TV set in their home by the use of a converter box or because they finally said sayonara to antennas and purchased a new digital set.

Interpretation of this information is the question… does this mean almost 100% of American Households find it necessary to watch TV?

If so, what are they watching?

Find out – contact Parr Media for help reaching and motivating YOUR digital audience.