This blog post is a launch of our Social Media 101 series where we  discuss the Importance, Parts and Premises of building an effective social media strategy for your business. Establish Goals How will social media help my business to grow? As with any aspect of your business that you are looking to grow and …

For many local businesses, the days of full-blown TV, print and radio campaigns where you delivered your message to a majority of the possible consumers in the area have become financially impossible. And try as you might, a comprehensive web-based plan just doesn’t quite give you the same impact and eyeballs of those large promotions …

During times like these, the first act of business is the same, no matter what industry you are in. Shore up your base. The customer you already have has never been more important. Acknowledge them. Respect them. Focus on them. Develop the kind of deep-rooted marketing programs that engage with your base frequently and drives …

Stone Crab Season officially begins on October 15th! Make plans to visit your friendly neighborhood Pinchers’ Crab Shack to sample the tastiest crab available & the only renewable protein resource that I’m aware of. Local fisherman harvest the claws from the crabs while out at sea and then return them to the Gulf, where the …