Bill Taylor
Vice President And Managing Partner
Bill Taylor joined the company in 2003. Utilizing a combination of skill sets achieved from a former career in Mechanical Engineering combined with a natural ability to market, Bill helps shape and direct the future of Parr Media. Bill works with companies to evaluate their marketing needs, create strategic direction, set goals, create marketing processes and measurement tools.
Bill sees one of his largest accomplishments in the collaboration and creation of Parr Moto. (parrmoto.com) A division of Parr Media dedicated to Harley-Davidson dealer marketing. Using the Parr Moto experience, Bill looks forward to helping create additional marketing platforms with a specific focus.
“So much of Advertising and Marketing is transferable to different products and services” says Taylor. “In today’s world, creative is still very important however, if a company is void of a comprehensive marketing process, they are missing tremendous opportunities.”
Not much of a spectator, you’ll find Bill spending free time water skiing – wake boarding – bare footing – exercising – playing music – reading – riding Harley and spending time with his family of 4 and friends.