Services
The work we do is bundled into these few segments below, but really it is a much broader list that depends entirely on what your business is . . . or what you want it to be.

Audio Production

A talented and experienced copywriting staff partnered with a limitless stable of
voices and some of the best audio engineers around have produced notable recognition
and success in the world of audio for us.

With in-house sound stage and audio post-production facilities plus relationships
with some of the world’s finest voice talents, our audio production capabilities are
comprehensive.

Video Production

Our staff’s experience and passion for production is reflected in the award
winning and effective work that our production artists have created over the
years.

SERVICES INCLUDE:
a. Pre-Production Services – Copy Writing, Talent Casting, Location
Scouting
b. Video and Film Production – Multi camera Beta, SD or HD video or
16mm or 35mm film shot on location or in the 50’X60’ performance
studio, 8’ to 18’ Jimmy Jib
c. Post Production – 2 Complete SD and HD Editing and Compositing
Suites Using Dual 64 Bit Opteron Editing Systems
d. 3D Animation, Compositing, Special Effects, Graphics – 3D Studio Max
8, Afterburn , After Effects 7, Photoshop CS, Nuke, Adobe Illustrator
CS, Macromedia Flash
e. Professional Audio Production for Radio or Television – Pro Tools,
Sound Forge 7

Media Buy

Media Buying is a highly important piece of the advertising puzzle. Often overlooked, a proper media plan is the single determinant factor in cost differential of advertising. Television, radio, web, outdoor and print space is sold similar to a commodity business and the difference in prices paid for media time can vary greatly.

Parr Media uses the best media buying software, Smart Plus, available. Smart Plus works with numerous partners throughout the media industry, which allows for the most comprehensive media buy possible.

With more than three decades of media buying experience, the Parr Media Group will negotiate for the best possible rates, find the most effective way to target a specific demographic and place the ad campaign to maximize the most return on your investment.

Consultation

There are times when you just need a little bit of help – some advice and guidance to sharpen your focus and keep your marketing on track.

Our consultation options range from one-time phone conferences to site visits to annual coaching and practice contracts. We will help you:
• Understand your marketplace, industry and opportunities
• Create appropriate plans, strategies and budgets
• Develop clear positioning for your business
• Identify best marketing practices
• Establishing measurement tools
• Identifying content providers and preferred resources
• Provide access to proven creative strategies and marketing programs
• Set standards to drive your marketing plan

Social Media Strategy

Consumer behavior has changed drastically. At its most basic, social media is a shift in how people discover, read and share information. Every business needs to employ a strategy and plan for the social space.

Our work focuses on utilizing social media to have a meaningful relationship with your customer and potential customers; to monitor the discourse about your company and treat the social space as a source for engagement and understanding of what your company can be.

Web Design

Whether you’re looking to redesign your current website or get your hands dirty with creating your first, you can rest assured that years of experience will guide you down the right path and keep you out of the rabbit hole. We understand that you might not need an entirely new image and are just looking to enhance the look or usability of your current site. So, let us know what you think your points of failure are (or we can tell you what we know!) and we will help you set up a plan to get out of the rut and capitalize on your missed web potential.